Formula 1® and Disney have announced a dynamic new global partnership set to launch in 2026, bringing together two of the world’s most iconic entertainment brands.
The collaboration will see Mickey Mouse and Friends enter the fast-paced world of Formula 1, delivering a range of immersive experiences, original content, and themed merchandise for fans across the globe.
The tie-up aims to merge F1’s high-octane excitement with Disney’s storytelling and beloved characters, targeting new audiences and creating fresh engagement opportunities. The initiative forms part of Formula 1’s wider strategy to expand its reach beyond traditional motorsport and appeal to younger, broader consumer markets.
“This partnership with Disney is an exciting step for Formula 1,” said Emily Prazer, Chief Commercial Officer at Formula 1. “It reflects our ambition to reach new fans by tapping into the power of global icons like Mickey Mouse. We’re connecting two brands renowned for pushing boundaries, innovation and world-class entertainment.”
Tasia Filippatos, President of Disney Consumer Products said, “As Mickey Mouse nears his 100th anniversary, this collaboration presents a unique way to blend Disney magic with Formula 1’s global appeal. From bespoke merchandise to unforgettable experiences, fans will see their favourite characters like never before.”
The announcement comes as Formula 1 continues to build momentum among younger demographics. Recent data reveals that over four million children aged 8–12 now follow the sport in the EU and US, with under-25s comprising the majority of F1’s social media followers on TikTok and Instagram.
Further details on the collaboration will be unveiled in the coming months. Fans can follow @mickeymouse and @f1 on social platforms to stay updated as Mickey & Friends