Global travel technology platform TBO has announced the acquisition of Classic Vacations, a leading North American luxury travel wholesaler, in a deal worth up to US$125 million.
The move marks a major step in TBO’s strategy to strengthen its presence in the premium segment across North America. Classic Vacations, founded nearly five decades ago, has long been recognised as a trusted luxury brand in the United States, providing curated product for more than 10,000 travel advisors. In 2024, the company reported revenues of US$111 million and an operating EBITDA of US$11.2 million.
Under the agreement, Classic Vacations will continue to operate as an independent brand while gaining access to TBO’s advanced technology platform and global distribution network. This integration will allow Classic to expand its offering across hotels, villas, small-ship cruises, and immersive travel experiences, with enhanced booking tools and digital capabilities.
For the New Zealand trade, the deal is noteworthy as it highlights the growing strength of technology-driven distribution platforms and the increasing consolidation of luxury travel suppliers. With North America a key long-haul destination for Kiwi travellers, the alignment of TBO’s global scale with Classic’s luxury expertise could eventually mean greater access to premium product and more streamlined booking opportunities for agents in this market.
Investor confidence was evident immediately following the announcement, with TBO Tek shares surging nearly 12%, underscoring strong market support for the company’s North American expansion.