Tourism Australia has confirmed Robin Mack as its new Managing Director, appointing the long-serving executive after an extensive recruitment process.
Mack has overseen market strategy and operations across 16 global markets, alongside commercial activity, distribution development and partnerships, and previously led Business Events Australia.
Tourism Australia Chair Penny Fowler AM said, “We are delighted to appoint Mr Mack following an extensive recruitment process. Robin has a proven track record in tourism and brings a wealth of industry perspective and experience gained across multiple fields and roles in the sector.”
“During his 13 years at Tourism Australia, Robin has demonstrated his ability to drive strategies to create sustainable international demand for visiting Australia. This next phase of growth for tourism in Australia is critical. We are approaching a decade of significant major sporting events culminating in the Brisbane 2032 Olympic and Paralympic Games.”
Mack said he was honoured to take on the role, highlighting tourism’s economic and community impact and the intensifying global race for high-yield visitors.
“I am incredibly excited and proud to lead Tourism Australia. Australia’s tourism industry contributes significantly to the nation through the economic impact it delivers from visitor spend and the jobs it creates. Tourism supports regional communities, builds connections between countries and can be a powerful driver in positive social and environmental advances.”