Film festivals are no longer just about the glamour of red carpets and premieres they have become catalysts for one of the fastest-growing trends in global travel: film tourism. For destinations and hospitality brands, the cinematic spotlight offers powerful opportunities to attract high-value travellers and build year-round appeal.
At the heart of this trend are iconic hotels that play a starring role in hosting actors, directors, and industry professionals during festivals. The Hotel Danieli in Venice, closely associated with the Venice International Film Festival, and the Carlton Cannes, a focal point of the Cannes Film Festival, are prime examples. These properties are more than luxury accommodation; they are social and cultural stages where deals are struck, stories unfold, and the spirit of the festival lives well beyond the screening rooms.
For discerning travellers, the allure extends beyond cinema. Exclusive rooftop bars overlooking the festivities, private dining for celebrity gatherings, and tailored concierge services combine to create an atmosphere of exclusivity and connection. Many hotels even double as festival venues, hosting after-parties, press events, and private screenings blurring the line between film and travel experience.
The economic impact is considerable. Hotels benefit from surging occupancy and premium rates during festival periods, while host cities see a wider influx of tourists, media, and fans. Crucially, the association with world-renowned film festivals enhances the prestige of these hotels, attracting visitors long after the final credits roll. Film tourism is no longer niche. It is a growing segment that fuses hospitality, culture, and entertainment creating unforgettable journeys for travellers and driving significant economic value for destinations.
For the travel trade, film tourism represents a compelling opportunity. Agents and operators can package stays at legendary hotels during festival periods, appealing to travellers who want to experience the magic first-hand. Beyond selling rooms, it’s about offering a slice of cinematic history a chance for guests to immerse themselves in the glamour, creativity, and cultural buzz that define the world’s most celebrated film events.