Qatar Airways has launched a collaboration with acclaimed composer Hans Zimmer, to create a bespoke sonic identity designed to enhance the airline’s brand experience across all touchpoints. The partnership with the multiple Oscar- and Grammy-winning artist introduces a signature sound that will be featured onboard and across the airline’s digital and physical platforms. The new score composed exclusively for Qatar Airways will be integrated into the airline’s inflight entertainment system and airport lounges, and released as a full-length album on major streaming services and Qatar Airways’ official channels.
The new score that will composed exclusively for Qatar Airways will be integrated into the airline’s inflight entertainment system and airport lounges, and released as a full-length album on major streaming services and Qatar Airways’ official channels.
Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al Meer said, “At Qatar Airways, we aim to inspire the world with every new horizon, and music plays a powerful role in shaping the emotional journey of our passengers. Our bespoke soundscape, created in partnership with Hans Zimmer, will be more than just music it will embody our brand’s elegance and ambition.”
Hans Zimmer added, “It’s an honour to collaborate with Qatar Airways on this visionary project. Together, we’re crafting a sonic experience that reflects the beauty of travel and the pioneering spirit that defines this world-class airline.”
This move positions Qatar Airways as one of the few global carriers to develop a dedicated sonic identity in collaboration with a renowned composer, underscoring its focus on innovation, storytelling, and elevating the sensory experience of travel.