Explora Journeys has announced a new partnership with world-renowned tennis champion Jannik Sinner, who will serve as the line’s latest brand ambassador. The announcement was made in New York ahead of the US Open, where Sinner is set to compete.
The collaboration is built around shared values of precision, passion and excellence. Explora Journeys said Sinner’s composure, discipline and skill on the court mirror its philosophy of delivering transformative luxury travel experiences, with each journey crafted to inspire emotion and discovery.
At the heart of the partnership is The Ocean State of Mind, the brand’s ethos that draws on the sea’s ability to inspire calm, clarity and connection. For Sinner, this resonates personally, offering balance and resilience essential for high-performance sport.
“I’m honoured to join Explora Journeys as their Brand Ambassador,” said Jannik Sinner. “For me, wellness is not just about training – it’s about recovery and balance. I believe in the power of nature and mindful routines, and I see those values reflected in every experience with Explora Journeys.”
Anna Nash, Global President of Explora Journeys, added: “Jannik embodies the values at the heart of Explora Journeys – authenticity, excellence, and a commitment to wellbeing. We are delighted to welcome him to our family-owned brand. This collaboration represents a fresh approach to brand ambassadorship – one rooted in authenticity and shared values rather than simple endorsement.”
The partnership was unveiled at an exclusive event at The CORE: Club in New York, where Sinner shared insights into his wellness philosophy and excitement for future collaborations. As part of the role, he will feature in brand campaigns and co-create onboard wellness activations. His team will also wear apparel featuring the Explora Journeys logo during tournaments.