Luxury river cruise specialist AmaWaterways has appointed Tracey Brennan as the company’s first New Zealand based Regional Sales Manager.
This strategic move reinforces the cruise line’s commitment to strengthening its presence across the Australasian market, particularly in New Zealand. Based in Auckland, Tracey brings extensive industry experience in luxury cruising and a well-established network within the New Zealand travel trade. Her appointment marks a major step forward for AmaWaterways, which officially entered the Australia and New Zealand markets in early 2024.
“Having only launched in Australia and New Zealand a little over a year ago, we are thrilled to be able to announce Tracey Brennan as our first-ever New Zealand-based salesperson,” said Steve Richards, Managing Director AU-NZ, AmaWaterways. “Tracey’s experience and contacts will be invaluable to us as we continue to grow our presence in this key market.”

“Tracey’s appointment is a testament to how much we value the Kiwi business and want to support them in growing their river cruise sales. Our launch motto has been – Be easy to do business with, and be lucrative to do business with, and this applies to the NZ market as well.” added Steve.
In her new role, Tracey will lead trade engagement across the country, supporting agents with training, marketing, and sales development across AmaWaterways’ award-winning portfolio. The company offers a diverse range of itineraries throughout Europe, Asia, Africa, and South America, delivering immersive and culturally rich experiences onboard its premium fleet.
Commenting on her new role, Tracey said, “I’m thrilled to be joining the AmaWaterways family and continuing to share my passion for river cruising with our valued trade partners and their clients,” said Tracey. AmaWaterways’ incredible and diverse itineraries, spanning some of the most iconic rivers across the globe, provide truly unforgettable experiences that I’m proud to represent.”